[D]irector Terry Gilliam tells Mandrake that he regards the idea of a campaign as nothing more than a cynical publicity stunt by the studio.
"That's what Warner Brothers are saying, but they'll do anything to publicise their film," says Gilliam who was directing Ledger in The Imaginarium of Doctor Parnassus in January only days before the Australian actor died at the age of 28 of an accidental prescription drug overdose.
"That's just what they do and you can't get upset because it's bull----. They're like a great white shark which devours whatever it can."